We make it simpler.
Spinout helps e-commerce companies get their systems in order, shorten decision paths, and actually ship the stuff that usually gets stuck on the whiteboard.
No presentations. Just work.
We don't like long investigations. We sit down with your team, understand how things actually work, and fix what needs fixing.
We sit next to you, not in another room.
No PowerPoints from a distance. We learn what your day actually looks like and build the solution together with the people who have to live with it.
Weeks, not years.
If it takes twelve months to see results, we picked the wrong thing to work on. We aim for measurable impact within a quarter.
You decide when it's done.
Fixed monthly fee, short commitment. If you don't think it's worth it, you should be able to leave. That simple.
Some who tried.
E-commerce companies and brands in Scandinavia. Anonymised where needed, references on request.

Six systems, one truth.
Product data lived in six different places and looked different everywhere. We brought it together into a single source the team actually trusts.
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A friend who knows the range.
Customers didn't know which product they needed and store staff couldn't help everyone. So we built a guide that does.
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Same customer, everywhere.
E-commerce, retail, and CRM weren't talking to each other. Now they are. One customer, one picture, regardless of channel.
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Stefan Sånnell.
30+ years in the intersection of business, technology, and organisation. Has seen enough ERP migrations, reorgs, and “strategic initiatives” to know what actually works and what just sounds good in a meeting.
Likes simplicity, dislikes unnecessary complexity. Believes in doing things rather than talking about them.
Let's grab a coffee.
No prep, no strings. Tell us what you're thinking about and we'll see if there's something we can help with. Easiest by email or phone.





